On Friday the 21st of October, the award winners of 2022 will receive their prize at the WIN WIN Award Night at Auktionsverket Kulturarena, in Gothenburg.


Would you like to be a host and meet key players in sustainability from academia, business and the public sector?


We are looking for four (4) Swedish-speaking students that can help our set designer with decor, greet our guests at the entrance and wardrobe and assist our technical producer on stage. 

The job is paid.

Contact Lovisa Ralpher for more information.

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The recipient of WIN WIN Award 2022 is the Swedish fish farm Gårdsfisk, and recipient of the WIN WIN Youth Award 2022 is the Mexican aquaculture researcher Sara Gutierrez Plata! 

The jury's motivation / WIN WIN AWARD
Swedish enterprise Gårdsfisk conducts integrated aquaculture by farming fish in closed systems on land with the vision of producing the world's most sustainable fish. Gårdsfisk works with the value chain in its entirety, from breeding, farming and processing fish into attractive consumer products. By breeding tropical omnivorous fish that can utilise more plant-based ingredients in their feed, fast-growing animals can be bred with low environmental impacts. The fish farmed by Gårdsfisk are robust and are used to living together in close proximity.

Through Gårdsfisk’s constant work to optimize their value chain, the company excels in three areas above all: implementation of excess nutrients from fish droppings into agriculture, production of sustainable feeds, and improvement of fish welfare.
The breeding of resource efficient species in recirculating systems is an important step toward a more sustainable food system. Gårdsfisk’s persistent efforts to introduce new products to the market pave the way for the industry at large. 

The WIN WIN Gothenburg Sustainability Award 2022 is awarded to Gårdsfisk, who tangibly and concretely lead the way forward. 

The jury's motivation / WIN WIN YOUTH AWARD

The Mexican researcher Sara Gutierrez Plata is deeply engaged in restoring the Mesoamerican Barrier Reef, damaged by climate-change induced high water temperatures as well as acidity and overfishing. Coral reefs are vital for coastal protection and for aquatic biodiversity. In a project supported by the “Healthy Reefs for Healthy People”, Sara Gutierrez Plata use sustainable aquaculture as she developed methods for small-scale, low intensity restocking of the Caribbean King Crab. Having managed to farm the crab, it can now be used to graze detrimental algae covering damaged reefs. When well established, the Caribbean King Crab may also generate substantial income for local fishermen creating a win-win situation for nature and humans. 

The WIN WIN Youth Award 2022 is awarded to Sara Gutierrez Plata for highlighting how aquaculture must also be regarded – as a way to repair and soften the detrimental effects human behaviour has on nature.

Johan Ljungqvist and Mikael Olenmark Dessalles, founders of Gårdsfisk, and Sara Gutierrez Plata will receive their awards at the annual WIN WIN Award Gala on 21 October, Gothenburg.

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Meet the new Executive Director of WIN WIN Gothenburg Sustainability Award, Sara Larsson.


We'll let her introduce herself:

"My name is Sara Larsson and I am a business development professional who is passionate about sustainability. I have spent the last seven years working for the Gothenburg City Mission, mainly focusing on quality management and business development in the social and ecological sustainability field. I also have broad experience working with finance and project development in the public sector. My qualifications include a Master in Public Administration, as well as a mix of different courses in the areas of change management, project management and business intelligence.

I am very impressed by the accomplishments of the WIN WIN award, and I am incredibly honoured to take on the role as executive director. I am also beyond excited about what the organisation has the potential of becoming, both on a local, regional and global scale!"

Sara, we have more questions! First, do you have a favourite quote?

One quote that truly inspires me on a daily basis is one from Dag Hammarsköld (Swedish economist and diplomat who served as the second Secretary-General of the United Nations): “For all that has been, Thank you. For all that shall come, Yes.”

What’s your favourite book?

I love everything ever written by Joyce Carol Oates. Her books generally all contains some kind of dark, mystical landscape where people are stuck in the strangest situations.

What do you want to tick off your bucket list next year?

I will spend 2022 eating lots of more dessert, spending more of my time on a horseback and also taking my friends out for karaoke more often!

Sara officially joins the team on February 1st, just in time for the opening of nominations for the WIN WIN Youth Award. Welcome Sara!

Read about the WIN WIN Team here.

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We teamed up with Skövde municipality's meal department and Coop Väst for the project “Under ytan till Grytan” / “Under the surface to the pot” to engage the citizen’s in sustainable aquaculture. 

On September 1st, local chefs present aquaculture based menus at five local preschools, schools and senior residences in Skövde and in Coop Väst’s store!

On Thursday, October 21st, we hosted the 22nd edition of the WIN WIN Gothenburg Award Ceremony, wrapping up Theme 2021: Anti-Corruption.

The Prize Cubes for 2021 were stunning. They were made possible through our collaboration with HAPPY F&B and were brought to life by German artist Regine Schumann.


Shining transparency through corruption.

Watch a video about the Prize Cubes here.




On Friday the 26th of August the winners of the WIN WIN Award and WIN WIN Youth Award will be announced online and on stage at Frihamnsdagarna - the new Swedish arena for democracy. With over 300 nominations from all over the world, the juries have decided on two outstanding winners.

On 25–27 August 2022, organisations, companies and politicians will gather at Bananpiren in Gothenburg. Frihamnsdagarna combines seminars, workshops, labs and debates with food, music and culture.
The goal is to increase social sustainability and strengthen democracy by bringing people together across borders. We need new perspectives, ideas and collaborations to handle current and future challenges.


With over 150 activities, 100 exhibitors and speeches by national party leaders, Frihamnsdagarna is a unique and inspiring democratic meeting place for everyone. 

The announcement will be held at stage Frigga 17:20-18:00. 

The festival has free admission and will be streamed online.

Find more information here.

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The WIN WIN organisation has gathered 15 of Sweden’s foremost chefs and culinary personalities in a thrilling aquaculture cook-off duel to inspire people to discover the possibilities of sustainable aquaculture and blue foods. The official spokesperson for Catch of the Week is Tina Nordström, one of Sweden's foremost cooking celebrities of all times. Sweden is not only an international pop and fashion wonder but also a global producer of successful chefs. Out of those, we also recruited Monika Ahlberg, Henrik Sauer, Magnus Ek, Alexandra Zazzi, Elvira Lindqvist, Lisa Lemke, Sofia B. Olsson, Frida Nilsson, Louise Johansson, all chefs of international renown who join the campaign pro bono.


The Catch-duel consists of creating a brand new dish based on the theme of sustainable aquaculture. Each chef has filmed their own show and one video per week will be released via WIN WIN Award’s Youtube-channel starting today. The chef with the most likes at the end of the campaign will be elected WIN WIN chef of the year and the best motivation is rewarded with two VIP tickets to WIN WIN Award Night on October 21st .


As an extension of Catch of the Week, the WIN WIN organisation will also launch “Under Ytan till Grytan” – (“Under the surface to the pot”) a community project where five local chefs present aquaculture-based menus at five local schools and senior residences. The chefs involved are Erik Karlsson, Annie Friberg, Gustav Ranstrand, Victor Danling Wendt and Sandra Loft at Hästhoven pre-school, the Billing School, Helenaskolan high school, Västerhöjd senior high and Boken Senior Residence respectively. “Under Ytan till Grytan” takes place on September 1st 2022 in the municipality of Skövde, Västra Götaland, Sweden.




On Thursday, October 21st, we hosted the 22nd edition of the WIN WIN Gothenburg Award Ceremony, wrapping up Theme 2021: Anti-Corruption.

The Prize Cubes for 2021 were stunning. They were made possible through our collaboration with HAPPY F&B and were brought to life by German artist Regine Schumann.


Shining transparency through corruption.

Watch a video about the Prize Cubes here.