Read about our amazing finalists for WIN WIN Award and WIN WIN Youth Award NOW!




The WIN WIN organisation has gathered 15 of Sweden’s foremost chefs and culinary personalities in a thrilling aquaculture cook-off duel to inspire people to discover the possibilities of sustainable aquaculture and blue foods. The official spokesperson for Catch of the Week is Tina Nordström, one of Sweden's foremost cooking celebrities of all times. Sweden is not only an international pop and fashion wonder but also a global producer of successful chefs. Out of those, we also recruited Monika Ahlberg, Henrik Sauer, Magnus Ek, Alexandra Zazzi, Elvira Lindqvist, Lisa Lemke, Sofia B. Olsson, Frida Nilsson, Louise Johansson, all chefs of international renown who join the campaign pro bono.


The Catch-duel consists of creating a brand new dish based on the theme of sustainable aquaculture. Each chef has filmed their own show and one video per week will be released via WIN WIN Award’s Youtube-channel starting today. The chef with the most likes at the end of the campaign will be elected WIN WIN chef of the year and the best motivation is rewarded with two VIP tickets to WIN WIN Award Night on October 21st .


As an extension of Catch of the Week, the WIN WIN organisation will also launch “Under Ytan till Grytan” – (“Under the surface to the pot”) a community project where five local chefs present aquaculture-based menus at five local schools and senior residences. The chefs involved are Erik Karlsson, Annie Friberg, Gustav Ranstrand, Victor Danling Wendt and Sandra Loft at Hästhoven pre-school, the Billing School, Helenaskolan high school, Västerhöjd senior high and Boken Senior Residence respectively. “Under Ytan till Grytan” takes place on September 1st 2022 in the municipality of Skövde, Västra Götaland, Sweden.

Carl ander + logo.jpg



Meet the new Executive Director of WIN WIN Gothenburg Sustainability Award, Sara Larsson.


We'll let her introduce herself:

"My name is Sara Larsson and I am a business development professional who is passionate about sustainability. I have spent the last seven years working for the Gothenburg City Mission, mainly focusing on quality management and business development in the social and ecological sustainability field. I also have broad experience working with finance and project development in the public sector. My qualifications include a Master in Public Administration, as well as a mix of different courses in the areas of change management, project management and business intelligence.

I am very impressed by the accomplishments of the WIN WIN award, and I am incredibly honoured to take on the role as executive director. I am also beyond excited about what the organisation has the potential of becoming, both on a local, regional and global scale!"

Sara, we have more questions! First, do you have a favourite quote?

One quote that truly inspires me on a daily basis is one from Dag Hammarsköld (Swedish economist and diplomat who served as the second Secretary-General of the United Nations): “For all that has been, Thank you. For all that shall come, Yes.”

What’s your favourite book?

I love everything ever written by Joyce Carol Oates. Her books generally all contains some kind of dark, mystical landscape where people are stuck in the strangest situations.

What do you want to tick off your bucket list next year?

I will spend 2022 eating lots of more dessert, spending more of my time on a horseback and also taking my friends out for karaoke more often!

Sara officially joins the team on February 1st, just in time for the opening of nominations for the WIN WIN Youth Award. Welcome Sara!

Read about the WIN WIN Team here.




On Thursday, October 21st, we hosted the 22nd edition of the WIN WIN Gothenburg Award Ceremony, wrapping up Theme 2021: Anti-Corruption.

The Prize Cubes for 2021 were stunning. They were made possible through our collaboration with HAPPY F&B and were brought to life by German artist, Regine Schumann.


Shining transparency through corruption.

Watch a video about the Prize Cubes here.

Written by:

Ingrid Moen, Communications Officer

WIN WIN_Carl Ander_Happy FB_Prize cubes 2021_2.jpg