TOYOTA PRIUS

Japan

The winner of WIN WIN Gothenburg Sustainability Award 2007 on the theme Sustainable Vehicle Technology was the three japanese engineers behind the hybrid technology of the Toyota Prius: Takeshi Uchiyamada, Takehisa Yaegashi, and Yuichi Fujii. 

At the time,  more than one million Toyota Prius vehicles were manufactured yearly, and the technology was also sold to other car manufacturers. The hybrid technology was considered to contribute to a dramatic improvement of the air quality in cities around the world and, in a longer perspective, to reduce the impact of motor traffic on global climate change.

Takeshi Uchiyamada at Toyota Motor Corporation, Takehisa Yaegashi at Toyota Technical Development Corporation and Yuichi Fujii at Panasonic EV Energy receive the price for their outstanding, purposeful and critical contributions to the development of Prius, the world’s first commercial hybrid automobile.