SWEDEN'S FOREMOST CHEFS HIGHLIGHT SUSTAINABLE AQUACULTURE

The WIN WIN organisation has gathered 15 of Sweden’s foremost chefs and culinary personalities in a thrilling aquaculture cook-off duel to inspire people to discover the possibilities of sustainable aquaculture and blue foods. The official spokesperson for Catch of the Week is Tina Nordström, one of Sweden's foremost cooking celebrities of all times. Sweden is not only an international pop and fashion wonder but also a global producer of successful chefs. Out of those, we also recruited Monika Ahlberg, Henrik Sauer, Magnus Ek, Alexandra Zazzi, Elvira Lindqvist, Lisa Lemke, Sofia B. Olsson, Frida Nilsson, Louise Johansson, all chefs of international renown who join the campaign pro bono.

The Catch-duel consists of creating a brand new dish based on the theme of sustainable aquaculture. Each chef has filmed their own show and one video per week will be released via WIN WIN Award’s Youtube-channel starting today. The chef with the most likes at the end of the campaign will be elected WIN WIN chef of the year and the best motivation is rewarded with two VIP tickets to WIN WIN Award Night on October 21st .

As an extension of Catch of the Week, the WIN WIN organisation will also launch “Under Ytan till Grytan” – (“Under the surface to the pot”) a community project where five local chefs present aquaculture-based menus at five local schools and senior residences. The chefs involved are Erik Karlsson, Annie Friberg, Gustav Ranstrand, Victor Danling Wendt and Sandra Loft at Hästhoven pre-school, the Billing School, Helenaskolan high school, Västerhöjd senior high and Boken Senior Residence respectively. “Under Ytan till Grytan” takes place on September 1st 2022 in the municipality of Skövde, Västra Götaland, Sweden.